Playformative

Strategic Marketing Workshops

The Strategic Marketing Playbook

The Strategic Marketing Playbook, part of The Playformative Playbook, is a hands-on 6-workshop series designed to uncover insights, tell your story, and take action.

Participants explore using the LEGO® SERIOUS PLAY® method and guide you through creative exercises, visual thinking, and reflection that lead to real breakthroughs.

Whether you’re brainstorming campaigns, solving communication challenges, or aligning around strategy, our workshops can help. Our workshops can be delivered in-person or online and are fully customizable to your goals.

We offer in-person sessions across Apple Valley, Eagan, Lakeville, and Rosemount in Minnesota or virtually wherever you are.

Available for:

In-person (materials provided) or virtual (kits shipped)
60 minutes to full-day deep dives
One-time workshops or recurring engagements (discounted rates apply)

The Strategic Marketing Playbook: Workshop Summaries

Brand Foundations:
Identity, Voice & Impact

Define what your brand stands for, how others perceive it, and how you want to evolve. You’ll build clarity around your brand’s values, personality, and voice and translate it into clear messaging that connects. This session sets the emotional and strategic tone for everything else you create.

Outcome: A clear brand identity statement, emotional tone profile, and foundational messaging toolkit including a one-liner, elevator pitch, and call-to-action phrases.

Includes Resources:

  • Personality and Emotional Tone
  • Unique Value Proposition
  • One-Liner Cheat Sheet
  • Elevator Pitch Cheat Sheet
  • Call-to-Action (CTA) Cheat Sheet

Audience Alignment:
Find Your People

Your brand isn’t for everyone and that’s a strength. This session helps you define exactly who your ideal clients are, what they care about, and how they behave. You’ll also explore who you don’t want to work with so you can attract aligned connections and clients.

Outcome: A vivid audience profile, with clarity around who you serve best and how to communicate with them.

Includes Resources:

  • Ideal Target Audience
  • Requesting Reviews & Testimonials Template
  • Reviews & Testimonials Collection Tracker

Strategic Positioning:
Clarity & Competitive Edge

Stand out by understanding where you fit in your market. This session guides you through evaluating competitors, mapping your strengths and challenges, and defining your unique value so you can market from a place of confident strategy.

Outcome: A SWOT analysis and positioning plan that clarify how to differentiate and grow with intention. 

Includes Resources:

  • Competitor Analysis Template
  • SWOT Analysis Template

Content Engine:
Strategy, Topics & Platforms

Get intentional about what you share, where you show up, and how your message connects. You’ll define your core content pillars, align them with your audience’s needs, and choose the platforms that best fit your brand’s voice and energy.

Outcome: A sustainable content and visibility plan built around your unique brand strengths and audience touchpoints.

Includes Resources:

  • Topics Chart
  • Keywords Chart
  • Platform Checklist
  • Content Strategy Planner

Amplify & Advertise:
Paid Strategy with Purpose

Take your reach to the next level without burning out. This session helps you clarify goals, choose the right paid platforms (Google, Facebook, Bing), and build a simple campaign that attracts the right people and respects your time and budget.

Outcome: A confident, targeted paid strategy tailored to your audience, platform preferences, and marketing goals.

References Resources From:

  • Ideal Target Audience
  • Keywords Chart
  • Call-to-Action (CTA) Cheat Sheet

Momentum & Storytelling:

Stay consistent, flexible, and inspired as you grow. This session helps you evaluate what’s working, adapt your workflow, and document your stories and assets so your brand stays authentic and aligned.

Outcome: A custom marketing system and story bank to support consistency, evolution, and emotional connection over time.

Includes Resources:

  • Workflow Planner
  • Workflow Creation System Planner
  • Toolkit Inventory
  • Photo Library Planning Template
  • Story Bank Template

Perfect For:

  • 1–20 people
  • Campaign planning and brand development
  • Storytelling and message mapping
  • Understanding your target market and audience
  • Exploring customer needs and value propositions
  • Creative problem-solving

Looking for a unique way to energize your next conference or retreat?

Our keynote address brings the Playformative Marketing Playbook to life for larger audiences.

How Purposeful Play Sparks Creative Strategy

This keynote explores how interactive storytelling and hands-on reflection can reframe your brand’s challenges and unlock creative breakthroughs. Participants experience a real-time LEGO® SERIOUS PLAY® build that demonstrates the power of playful strategy in marketing.

Why The Playformative Strategic Marketing Playbook Works

Playformative workshops give marketing teams space to think more clearly, collaborate more effectively, and move forward with purpose. They’re practical, creative, and built for real-world impact—turning ideas into action and confusion into clarity. Serious insight, with a side of play.

When your team builds ideas together, they uncover insights faster, communicate better, and feel more aligned. It’s strategy that sticks, because it’s built, not just discussed.

Final Outcome, Bringing It All Together

  • At the end of our 6-part program, you’ll walk away with a completed marketing playbook, being able to reflect on how your brand, audience, message, content, and visibility fits together, so you can move forward a market your business with clarity and confidence.

What people tend to walk away with:

  • More clarity around brand, message, and market fit

  • Stronger alignment across creative and strategy roles

  • Greater team confidence when launching campaigns

  • Faster decision-making with less second-guessing

  • A structured yet flexible approach to problem-solving

  • Practical tools your team can use long after the session ends

Serious strategy, delivered with a side of play. That’s Playformative.

Strategic Marketing Workshop Frequently Asked Questions

Getting Started with Strategic Marketing Workshops

Who are your marketing workshops designed for?

These sessions are ideal for marketing teams, entrepreneurs, creative professionals, and business owners who want to clarify their brand, improve messaging, or develop a smarter content strategy. Whether you’re refining your audience or launching a new campaign, we’ve got you.

Do I need marketing experience to attend?

Nope! These workshops are accessible for all levels, from solo founders figuring out their brand to seasoned marketers looking for a creative reset. We meet you where you are and guide you from there.

How do these differ from other brand strategy workshops?

Playformative workshops blend marketing strategy with playful creativity. We use LEGO SERIOUS PLAY to unlock insights you didn’t know you had, and you’ll leave with ideas you’ve actually built, not just brainstormed.

Can these strategic marketing workshops help if our team feels stuck?

Absolutely. Whether your messaging is off, your audience feels fuzzy, or your content strategy has lost momentum, these sessions help you pause, regroup, and move forward with confidence.

Format, Customization & Delivery

How many people can join a marketing workshop?

Most sessions are designed for up to 20 people per facilitator. If you have a larger team, we can add co-facilitators or break it into smaller, interactive sessions.

Can we choose just one workshop instead of all six?

Yes! Each session stands strong on its own and can be booked individually or as part of the full Strategic Marketing Playbook. We’ll help you choose the format that fits your current goals.

Do you offer virtual workshops for marketing teams?

Yes! We ship LEGO® kits directly to participants and run fun, focused online sessions via Google Meet. It’s a full creative experience, even if your team is remote.

Will the session be customized for our brand or goals?

Absolutely. Every session is tailored. We’ll talk through your goals ahead of time and create a plan that aligns with your brand vision, team dynamics, and strategic priorities.

Can this work for marketing retreats or creative planning days?

Yes! We design sessions for offsites, retreats, and planning events. Whether you’re looking for a fast-paced spark or a full-day strategic dive, we’ll build the experience to fit.

Pricing, Materials & Setup

How much does a strategic marketing workshop cost?

Pricing varies based on group size, format (in-person or virtual), length, and whether you’re doing a custom session or a pre-built workshop. Request a quote here and we’ll send you options that fit your needs.

What’s included in a Playformative strategic marketing session?

  • LEGO® kits and all workshop materials
  • Expert facilitation using a proven creative strategy framework
  • A session plan personalized to your team or campaign
  • Hands-on creative activities and prompts
  • Take-home marketing insights and practical next steps

Do you offer discounts for multiple workshops or ongoing sessions?

Yes! If you book multiple workshops (as a series or recurring engagement), we offer discounted rates. Ask us about options for monthly or quarterly strategy sessions.

Results & ROI

What kind of results can we expect from a strategic marketing workshop?

Clients report:

  • Clearer brand messaging and identity
  • More alignment between creative and strategy teams
  • Faster decision-making and campaign development
  • Greater confidence in what to say, to whom, and how
  • Renewed creativity and energy around brand strategy

How do we know the session worked?

Every workshop ends with a reflection and review. We also collect optional participant feedback and offer post-session recaps so you can track what insights emerged and how they influence your team’s momentum.

Is this just a brainstorming session?

Definitely not. While it’s creative and fun, every session is grounded in strategic frameworks and structured prompts that move your brand or marketing strategy forward in a tangible way.

Can this support a full rebrand or marketing launch?

Yes! Our workshops work well as part of a larger rebranding process, campaign kickoff, or marketing audit. We’ll help you make sense of where you are, where you’re headed, and how to connect the two.

Ready to Strengthen Your Marketing with Fresh Ideas and Clear Strategy?

Our strategic marketing workshops are designed to help your team think better, work smarter, and feel more connected. Whether you’re launching a new campaign, refining your message, or just need a creative reset, Playformative gives your team the tools to succeed.

Fill out the form below to explore marketing workshop options tailored to your team’s goals. Let’s build your next big idea—together.